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Post: Update on DVSA’s text message trial

Update on DVSA’s text message trial

Author:

Frances Sherlock

DVSA’s latest blog provides an update on their trial of text messages to prepare learner drivers for taking their tests.

Earlier this month, DVSA announced that they were to send out text messages to learner drivers, either encouraging or asking them whether they feel confident and are ready to take their test. They plan to continue this until February 2019.

DVSA are working directly the Behavioural Insight Team (BIT) to carry out research into learner drivers and how they can:

  • make sure candidates are better prepared to take their test
  • encourage learner drivers not to take their test before their ready
  • help keep new drivers safer once they’ve passed
Example of the text messages learner drivers are being sent in the trial
An example of 1 of the 10 trial text messages learner drivers will receive from DVSA

They have designed the messages to complement learner drivers’ efforts to adopt safe driving behaviours and will use their findings of the trial to develop future communications.

The next phase

Read the full blog article here. 

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