Membership services

Our Membership Services team are here to help with any member query. No question too big. No problem too small. 

Vicky Wilson

As an experienced Customer Service professional, Vicky leads our friendly and efficient Membership Services Team.

Membership Services Manager


Chloe Denny

Chloe is a key contact for trainers, examiners and customers booking our popular advanced tests.

Diamond Services Administrator


Training and ADI Helpdesk

The Training and ADI Helpdesk are on hand to answer questions about any aspect of driver training, running your business and developing your skills and knowledge as a professional driver trainer.

Karen Bransgrove

Karen manages our post test training brand Diamond but as an experienced driver trainer herself is also a valuable source of advice and support to members calling our helpline.

ADI Helpdesk Advisor


Olivia Baldock-Ward

Olivia has been a franchisee and a self-employed ADI. She knows what it takes to work at the coalface of driver training but is also a leading expert in the professional development of driver trainers.

Head of Membership and Training


Adrian Coucher

Adrian has been an ADI for 17 years. For the past seven years, he has mainly concentrated on the fleet market. Also Head of Training and Development at Ellisons School of Motoring in Taunton, he works to push the standard of ADIs. 


Neil Fotheringham


Jim Whalen




Member Communications

Our busy and multi-talented team are responsible for our membership communications from to Driving Instructor Magazine, ADI News online to our weekly newsletters. They are media, marketing, digital and design gurus who are also here to help our members develop their communications too. 

Matt Russell

Our expert on design and technology Matt is responsible for developing our digital presence and keeping our systems going.

Head of Marketing, Publishing and Digital


Frances Sherlock

Frances is our marketing coordinator who works tirelessly to ensure members’ needs are met.

Marketing Coordinator


Sara Jardine

Sara is the person to talk to for anyone interested in advertising with the DIA.

Advertising Manager



Developing the look and feel of our publications is …. talent and job!

Print and Digital Design Assistant


… is the Editor of our print and digital publications and is always keen to hear the news and views of our membership.

Editor and Publications Manager

Chief Executive

Carly Brookfield

With a background in developing professional membership bodies as diverse as those representing doctors, dentists, teachers and finance professionals, Carly is now packing a punch as our Chief Executive. As well as leading on our important lobbying and representation activity on road safety and driver education matters and promoting professional driver and rider trainers to a wider public audience, Carly also oversees the daily work of the Driving Instructors Association and the development of our services.

Chief Executive