DIA Training and Events

The DIA has an active programme of educational and networking events throughout the year. Have a browse through a range of events to get a flavour of what we offer. We are also happy to discuss your individual learning and development needs with you at any time so don’t hesitate to call (020 8686 8010) or email (training@driving.org) our Training Team for an informal chat.

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Applied Driver Behaviour (Blackburn)

17/01/2019 @ 10:00 am - 4:00 pm

£89 – £99


Applied Driver Behaviour

We take a look at driver behaviour and techniques to apply for more effective driver training

Time until event


17 January 2019

We know that being a safe driver or rider doesn’t just depend on an individual’s ability to guide and control the vehicle safely. Knowledge, emotions, attitude and behaviour can also have a huge influence on a person’s driving. These aspects come together to create the people we share the roads with.

We live in a world where our senses are over stimulated – be it from media, our smart phones, where we live and even what we do. Driving is just another layer of things to concentrate on amongst the noise. A core aspect of our work as driver trainers is to make sure our knowledge transfer is effective, despite all these distractions. Using theories from psychology, Applied Driver Behaviour outlines how knowledge is acquired and stored in our long-term memory. This information is then applied to in-car examples of coaching to demonstrate how you can apply psychology while training. 

Many individuals will always remain good drivers after passing their test, but others may push the boundaries and the law with their driving. Driver and rider trainers have a tough task of ‘getting through’ to the people they train for the long term, not just for the duration of their lessons. How likely is it that our pupils will fall into bad habits as a full licence holder? Is there any more we can do to help them? Applied Driver Behaviour aims to help deepen trainers’ understanding of ‘why’ drivers do what they do. The course helps trainers target this during both lessons and driving longer term by showing you how to incorporate different areas of psychology to encourage your trainees to consider driving in a way they might not have before. Dare we say it; this course is also great reflection tool for us as trainers!

We have also dared to examine the male vs. female debate as we look at types of collisions in both groups of drivers. Understand the factors that influence these outcomes and learn methods to help with this in your training. Applied Driver Behaviour introduces field research, psychological theories and behavioural change techniques (BCTs), and examines how these can be applied to improve driving standards, providing lots of in-car coaching techniques that you can use with your trainees.

Delivered through mix of presentation, group work and videos, Applied Driver Behaviour is an informative and interactive day. Applied Driver Behaviour will give you lots of practical tools and methods that you can use to add to your existing approaches, to help your learners develop into safe and competent drivers. Learn new techniques and refresh some of your current ones with a view to really understanding what makes learners and drivers tick, so that you can help them develop even safer attitudes to driving long term. Delegates will finish the course with a clear understanding of how behavioural change techniques can be employed to make their training more effective and permanent.

Receive £15 off the DIA Conference when you purchase this course

Once you have purchased this course you will be emailed a £15 coupon which can be redeemed against any DIA Conference 2018 ticket. Terms and condition apply vist www.driving.org/confoffer
SAVE £15


  • Welcome, introduction and overview of psychology
  • How knowledge is acquired and stored
  • Applying psychological theories while carrying out in-car training
  • ‘Getting through’ to drivers and riders by using several areas of psychology
  • Behavioural change techniques (BCTs) and improving driving standards
  • In-car coaching techniques to put your new knowledge into practice


10am to 4pm

Registration and coffee from 9:30am


  • All materials
  • Refreshments
  • Lunch
  • CPD certificate


Free on site parking


Venue details will be confirmed nearer the time.


10:00 am - 4:00 pm
£89 – £99
Event Category:


Driving Instructors Association
020 8686 8010


Blackburn, + Google Map


22 available
DIA Member Ticket (Applied Driver Behaviour - Blackburn)£89.00
22 available
Non-Member Ticket (Applied Driver Behaviour - Blackburn)£99.00
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